RENT Magazine Q1 '23

STEP 1: THE PATH

The Path is all about driving more quali ed traf c to your property’s website. Without a substantial amount of quali ed traf c, your property’s website will not get many new leases on its own simply because there are just not enough people coming in. I de ne quality traf c as people who are actively looking for a new apartment in your property’s neighborhood and who subsequently land on your website due to that search. This is also known as high-intent traf c.

QUALITY TRAFFIC CAN COME FROM BOTH ONLINE AND OFFLINE PLACES.

Here’s a quick breakdown of the places we recommend you use to drive traf c:

Online Traf c Sources

Google AdWords or PPC Listing services (i.e. Apartments.com) Social media (Facebook, Instragram, and TikTok) Google SEO

Google Business Profile (#1 tactic to set up TODAY)

In order to create opportunities for your website to lease for you, you must drive quali ed traf c every way you can.

Of ine Traf c Sources

Print collateral (brochures, yers, etc.)

Banners

In-person outreach

But, how do you get of ine traf c onto your website when it doesn’t start online? Through the use of newer technology like QR codes, trackable website URLs, and call tracking.

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