EVEN WITH A LIMITED BUDGET, PROPERTY OWNERS CAN STILL COMPETE WITH LARGE COMPETITORS.
2. Push Your Ad Budget to AdWords
Too many property owners rely excessively on Facebook ads. While they are amazing at creating awareness for your property, if you have vacancies that need to be lled ASAP, a Google AdWords strategy is where your budget should be going. Back in November, one of my clients was sitting at a 66% occupancy rate, which is a scary place to be. At the beginning of December, we launched an AdWords company for her and by the end of December, she reached 100% occupancy with a waiting list to boot. This was obviously supported by a conversion- driven website and consistent marketing strategy, but the lack of quali ed website traf c was the reason for the low occupancy at her property.
Unlike traditional advertising methods that require a big upfront investment, AdWords allows you to set a daily budget and only pay when someone clicks on your ad. This means that even with a limited budget, property owners can still compete with large competitors. By using AdWords strategically, you can maximize your return on investment and attract quali ed traf c without breaking the bank. WE LAUNCHED AN ADWORDS COMPANY FOR HER AND SHE REACHED 100% OCCUPANCY WITH A WAITING LIST TO BOOT.
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