including protection against property damage and unpaid rent, while also helping to attract a broader pool of renters. For example, freelancers with irregular income or retirees with sufficient savings but no steady income can move in without paying a hefty deposit, reducing vacancy times for landlords. For landlords, it’s a win-win: they retain the financial protection they need while offering renters a convenient, more affordable entry to housing.
INSTEAD OF REQUIRING RENTERS TO PAY A FULL DEPOSIT UPFRONT, THEGUARANTORS’ DEPOSIT COVERAGE ALLOWS TENANTS TO PAY A SMALLER, ONE-TIME FEE.
CONCLUSION As the rental landscape changes, more non- traditional renters, including freelancers, recent graduates, and international students, are entering the market. Landlords who can adapt their leasing strategies to attract and retain these renters are well-positioned to benefit from a broader, more diverse tenant pool. Using tools like TheGuarantors’ Rent and Deposit Coverage products provides financial assurance when renting to high-potential but non-traditional tenants. Coupled with AAOA’s comprehensive tenant screening services, these solutions allow landlords to approach each applicant with a nuanced understanding of their reliability and ability to meet financial obligations.
Incorporating these strategies not only helps protect rental income but also enables landlords to tap into new, promising markets with confidence. By focusing on innovative solutions like these, landlords can maintain a healthy occupancy rate, mitigate financial risks, and ultimately, drive long- term profitability in a competitive rental market. INCORPORATING THESE STRATEGIES NOT ONLY HELPS PROTECT RENTAL INCOME BUT ALSO ENABLES LANDLORDS TO TAP INTO NEW, PROMISING MARKETS WITH CONFIDENCE.
FRANK JACHETTA Director, SMB Platform TheGuarantors
Frank is a veteran in the real estate space with 17 years’ experience providing financial tools to landlords. He is currently expanding the reach of TheGuarantors’ industry-leading rent and deposit protection to independent landlords and real estate investors.
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