MORE EMPHASIS ON TENANT EXPERIENCE
LANDLORDS MUST CONTINUE TO ADAPT TO REMOTE WORKERS
In 2025, resident experience platforms and incentive programs will continue to redefine property management, emphasizing satisfaction and loyalty. Platforms like Second Nature’s new resident experience hub and Community Rewards provide streamlined service requests, community updates, and benefits like credit reporting for on-time payments. Other incentives, such as discounts at local businesses or utility savings, further encourage resident engagement. For property owners and managers, these tools translate to higher retention and a vibrant community atmosphere. As these trends evolve, experience-driven management will be a key differentiator, shaping the future of resident- centric real estate.
We are excited for a new year after a couple rough ones in 2023- 24. Home sales are projected to increase, and prices may tick up modestly, so it’s a great time for both buyers and sellers to engage in the market. Hopefully mortgage rates should stabilize around 5.5-6.5%, offering a little relief after recent spikes. One of the key factors continuing to shape the market is the enduring trend of remote work. With no significant decline in people working from home, buyer preferences are evolving in ways landlords and property managers must consider. Homes and rental properties with dedicated office spaces, high-speed internet, and well-designed outdoor areas are in higher demand than ever. Providing reliable WiFi, communal workspaces, and conveniences like package delivery lockers can give rental properties a competitive edge in this shifting landscape.
THERE HAS BEEN NO SIGNIFICANT DECLINE IN PEOPLE WORKING FROM HOME.
THESE TOOLS TRANSLATE TO HIGHER RETENTION.
Stephanie Shanfeld & Shari Huntington California REALTOR® Coldwell Banker Realty Visit Website
Rhianna Campbell Best-Selling Author
The Best Kept Secret of How Property Management Can Boost Real Estate Team Profits Connect with Rhianna
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