The rental market is evolving at an unprecedented pace, and 2025 marks a critical moment for property managers and owners striving to remain competitive. With 73% of renters reporting that smart home features significantly influence their leasing decisions, meeting these demands is no longer optional—it’s essential to drive success. SOLVING 2025’S TOP RENTAL CHALLENGES THROUGH DIGITAL TRANSFORMATION
KEY TRENDS DRIVING DIGITAL PROPERTY TRANSFORMATION IN 2025 The current landscape for small property owners presents a mix of opportunities and challenges. According to Redfin, rental demand is on the rise, with renter households growing 3X faster than homeowner households. Small multifamily property owners are at an advantage as they face fewer bureaucratic hurdles, allowing them the flexibility to offer customized solutions to meet the smart home demands their residents desire. Today’s property owners can also take advantage of tax incentives like 1031 exchanges and deductions for property improvements. Shifting consumer preferences, including remote work and on-demand deliveries, further drive
Now is the time to embrace digital transformation across your properties to stay competitive and future-proof your real estate portfolio.
Adopting smart home and access solutions helps:
• Reduce time-consuming maintenance and onboarding tasks
• Attract and keep residents
• Enhance security
• Deliver long-term ROI
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