RENT Magazine Q3'25

REAL WORLD EXAMPLE

One landlord we spoke with manages a mix of single-family homes and a small multifamily development in the Midwest: 24 units total. For years, they ran everything manually: personal bank accounts, mailed checks to contractors, and tracked income in an Excel sheet that broke every tax season. After switching to Crescent, they set up automated payments for property taxes, landscaping, and mortgage transfers. Their idle cash, previously earning nothing, was moved into a high-yield business account, generating thousands in extra returns within the first quarter. But most importantly, they finally had a clear picture of all income and expenses across all properties in one place. That financial clarity gave them the confidence to move quickly on a competitive multifamily deal without second guessing liquidity or overextending.

THIS IS WHERE CRESCENT COMES IN Crescent is a business banking platform built for people who run things, especially landlords who want to operate lean, smart, and profitably. With Crescent, you can: Earn up to 3.55% APY* on all idle funds (without locking it away) Automate recurring payments to vendors, contractors, taxes, software subscriptions. You name it Issue corporate cards with real-time spend controls and clean categorization Invest reserve cash in safe, short-term assets like Treasury Bills View cash positions across all properties in one simple dashboard. It’s not just a better bank account. It’s the back office you wish you’d always had. No bloat. No friction. No “banking hours.” Just real financial clarity.

OWN THE BUSINESS BEHIND THE BUILDINGS

Your rental portfolio isn’t just a collection of properties. It’s a business. And like any great business, it needs infrastructure built to scale. Crescent gives you that foundation so you can stop patching things together and start making confident, compounding decisions. This isn’t just better banking. It’s better business. Build your foundation at GetCrescent.com

GRANT ROSCOE CEO and Founder Crescent

A modern business banking platform built for landlords and operators who want more control, clarity, and return on their cash. Crescent helps users earn more on idle funds, automate their financial back office, and manage rental income like a real business—all from one simple dashboard. Since launching Crescent out of high school, Grant has scaled the company into a high-growth fintech, raising millions in venture funding and building a lean, mission-driven team focused on transforming how small business owners manage money.

* APY = Annual Percentage Yield. Issued APY rate as of 5/2/2025 is up to 3.55% APY. APY and interest rates are subject to change. Crescent Financial Inc. is a financial technology company, not an FDIC-insured depository institution. Banking services are provided by OMB Bank and Grasshopper Bank, N.A., Members FDIC. Subject to the terms of the applicable ICS Deposit Placement Agreement, OMB Bank will place deposits at FDIC-insured institutions through IntraFi’s ICS service. A list identifying IntraFi network banks appears at https://www.intrafi.com/network-banks. Certain conditions must be satisfied for “pass-through” FDIC deposit insurance coverage to apply. To meet the conditions for pass-through FDIC deposit insurance, deposit accounts at FDIC-insured banks in IntraFi’s network that hold deposits placed using an IntraFi service are titled, and deposit account records are maintained, in accordance with FDIC regulations for pass-through coverage.

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