RENT Magazine Q3'25

SMARTER SHOWINGS: HOW AI IS CHANGING THE WAY YOU MARKET AND MANAGE RENTALS

In today’s competitive rental market, properties don’t just need to be clean and functional, they need to stand out. Independent landlords, multifamily property owners, and real estate investors are discovering that Artificial Intelligence (AI) is no longer a buzzword, it’s a business tool. And it’s quietly transforming how rentals are presented and shown.

One of the most exciting breakthroughs is how AI can enhance listing photos through virtual staging. Vacant units, while clean and ready to rent, often fall flat in photos. Most prospective renters can’t visualize themselves living in an empty space. That’s where services like Virtual Staging AI come in. Using advanced AI, this platform allows landlords to “furnish” their listing photos in seconds. No need to hire a photographer or a designer, just upload your empty room shots, choose a style (modern, traditional, boho, etc.), and Virtual Staging AI creates realistic, fully furnished versions of each space. The difference is striking: listings with virtual staging tend to receive more views, generate more inquiries, and ultimately get shown more often. Getting eyes on your listing is critical, but turning that attention into a physical tour, and ultimately

into a signed lease, is where many landlords lose valuable time and patience. Even the most impressive virtual staging can only go so far; most tenants still want to step inside a property before committing. This is where tools like InstaShow+ become essential, bridging the gap between online interest and real-world conversion. InstaShow+ was built specifically for independent landlords and property managers who are tired of juggling phone calls, no-shows, and back-and-forth scheduling. Once a property is listed, InstaShow+ takes over the showing process by automating scheduling, confirming appointments, screening visitors, and even offering secure, self-guided tours if you choose. Visitors are verified before they even step foot on your property, and you stay in full control of who sees your units and when.

PAGE 32

Powered by