PRICE SMARTER WITH AI-BACKED DATA
CUSTOM BUILD AI TOOLS TURN CONFERENCE NOTES INTO PODCASTS
AI is fundamentally changing how we operate at BKREA. Through proprietary tools like the Knakal Map Room 2.0, we leverage AI to analyze zoning data, pricing trends, and comparable sales, allowing our clients to identify opportunities faster and with greater precision. On the prospecting front, AI makes our outreach more targeted and efficient. During deal execution, it helps us move with speed and confidence. And when it comes to data interpretation, AI unlocks insights that were previously challenging if not impossible to see.
As someone who hits dozens of conferences every year, it’s hard to keep track of all the highlights. Recently, I had an epiphany: instead of letting my notes gather digital dust, I used Google’s Language Model (LM) to turn them into a podcast summary. And let me tell you...AI added more of a human touch than I expected. It took what could have been a boring stack of notes and turned it into something dynamic. Irony at its finest, right? AI isn’t just for robots; it’s helping me make my insights way more memorable!
Today’s buyers are using AI to analyze comps and trends. I leverage the same tech to give my sellers an edge. By uploading MLS data and market insights into AI tools, I get a clear, unbiased pricing perspective based on comps, features, and trends. The list price is fine-tuned to match both market realities and buyer expectations. This doesn’t replace my real estate expertise; it augments it. The result? More strategic pricing, stronger positioning, and fewer days on the market. Sellers benefit from a smarter approach that speaks the same analytical language today’s buyers are using.
AI HELPED ME TURN DUSTY NOTES INTO SOMETHING PEOPLE ACTUALLY WANT TO HEAR.
AI HELPS ME PRICE HOMES THE SAME WAY BUYERS EVALUATE THEM.
AI GIVES US SPEED, CLARITY, AND NEW WAYS TO SEE OPPORTUNITY.
Bob Knakal Chairman & CEO BK Real Estate Advisor Connect with Bob
Tara Samuels Founder & CEO Multifamily Mentor Matchmaking Connect with Tara
Christian Walsh YouTuber & Broker- Associate WIRE Associates Connect with Christian
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