RENT Magazine Q3'25

AI TO THE RESCUE

AI is transforming identity fraud detection by offering sophisticated tools to identify and prevent fraudulent activities in real time. AI-powered systems use machine learning algorithms to analyze data and identify patterns that suggest deceitful behavior. These algorithms can detect irregularities in transactions, account activity and user behavioral patterns that might indicate identity theft or synthetic identity fraud. AI tenant screening tools collect information about possible renters from many places and uses the data to find patterns that indicate if a renter might be a good fit or not. This research includes:

AI systems adapt their detection parameters to emerging fraud tactics by learning from new fraudulent activities. It is also used to detect fraud generated by sophisticated AI tools like deepfakes and synthetic identities. fabricated information. AI can detect inconsistencies and variances that are characteristic of synthetic identities by analyzing credit-building patterns and financial transactions. Synthetic identities are created using a combination of real and

EXAMPLES

AI DATA SOURCES

Credit

Reports and scores

Rental history

Past rentals and evictions

Employment

Career and income checks

Online activity

Social media posts

Public records

Court documents

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