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M I S T A K E
S O L U T I O N
YOUR STRATEGY IS TOO BROAD
START LOCALLY
In multifamily real estate, success is rooted in location. Prospective renters aren’t just searching for a unit. They are looking for a community, a lifestyle, and convenience. Most of their online searches include neighborhood names, zip codes, or even landmarks like “apartments near downtown” or “rentals close to schools.” If your marketing isn’t tailored to these hyper-local searches, you’re missing a huge opportunity to stand out. Start by setting up and maintaining a Google Business Profile with your address, phone number, hours, and high-quality example property photos. Pair this with local service ads and click-to-call ads to make it easy for prospects to reach you directly from their phones while they’re exploring neighborhoods. To get the most out of these campaigns, call tracking software is essential. It helps you pinpoint which campaigns drive high-quality calls and which are not delivering results, thereby allowing you to optimize your budget and focus on what works.
2
M I S T A K E
S O L U T I O N
YOUR VISUALS ARE UNINSPIRING
INVEST IN GREAT PHOTOS AND VIDEOS
Today’s renters rely on visuals to make decisions. 96% use the internet to search for properties, and for nearly 9 in 10 buyers under 57, photos are the most useful website feature. A low-quality photo of a dark, empty room won’t inspire tours. On the other hand, professional photography and video walkthroughs showcase your property’s best features and help renters imagine themselves living there. Even without a professional photographer, simple improvements, such as proper lighting, thoughtful staging, and wide-angle shots can make a big difference. These updates aren’t just for your website; they elevate your presence on social media platforms like Instagram, TikTok, and YouTube, which many renters use to explore their options.
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