RENT Magazine Q2 '24

WHAT CAN BE DONE TO PREVENT WRONGFUL ACCESS TO RENTAL PROPERTIES? Showings already take a daunting amount of time from property managers. How can we ensure that that time isn’t wasted on scammers? Regarding property tours in 2023, 51% of realtors reported fearing for their safety and 9% reported crime (NAR). How can we protect them? When a fraudulent tenant turns up, what leverage should we have on hand? As a catch-all for worst-case scenarios: have Most property owners will find the security advancements they need in one place with a listing platform designed for self-tours. Self-tour platforms require built-in, automated, and amplified security measures, while facilitating both types of tours. This state-of-the-art technology is available at the same cost or less than competing services. Biometric Identity Verification

The industry standard for self-tour platforms, it’s the only way to patch the hole in tenant screening that fraudsters scam through. Only 17% of property managers reported using facial recognition, providing great insight as to how these scams have become so prevalent (RealPage). Real-time facial recognition software is a guard against identity theft.

insurance. Homeowners’ insurance covers damage incurred during guided and self-tours. With fraud rates expected to continue rising, lease insurance is more advantageous than ever. Services like LeaseGuarantee reimburse losses from legal fees, damages, and unpaid rent.

Here’s a step-by-step description of how it works for InstaShow, an industry-leading self-tour platform.

STEP 1

To create a profile, the applicant uploads an official government-issued form of photo ID.

STEP 2

The applicant is then required to take selfies in real time. Facial recognition software must deem that the selfies match the ID.

STEP 3

Level 1 Background Check and Global AML Watchlist Clearance run automatically.

STEP 4

These steps complete, the profile becomes verified and they can request self or guided tours of listings in-app.

STEP 5

Property managers may add requisite credit and loan pre-authorization checks. When verified, these checks on the applicant are automated before they can schedule a tour.

STEP 6

Upon arrival for a scheduled tour, whether self-tour or guided, the applicant must take another real-time selfie and pass the same facial recognition check to match the ID on file in their account. This step is repeated at the beginning of every tour facilitated by the app. For self-tours, this allows the applicant to unlock the door themselves.

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