IMPROVE THE PROPERTY AND THE LISTING A remodel that gives a high-end feel can increase its perceived value. This can include things like stainless steel appliances, quartz countertops, or reglazing tubs and showers to look brand new. The idea is to create a unit that stands out from competing rentals.
Zillow, HotPads, Apartments.com or even Facebook Marketplace. Too many times, listings have poor cell phone photos and limited descriptions. The more professional and detailed the listing is, the more attention it will attract. Hire a professional photographer for a few hundred dollars to get it right the first time. The best part is you can always recycle the photos during turnover. No need to take new photos each time. You might be thinking that no one reads descriptions, but search engines and AI-powered tools rely on that information when helping tenants find properties.
One strategy is to look at higher priced rentals and see what you can realistically replicate. That way you can be the alternative and attract those tenants who may need something at a better price. Again, this is all about attracting the right tenant profile. Next comes market exposure. This may include
CREATE A UNIT THAT STANDS OUT FROM COMPETING RENTALS.
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