NEGLECTING INTERNET ACCESS AND CYBERSECURITY FOR TENANTS COULD COST LANDLORDS BIG You already know that internet access is a vital amenity for attracting and retaining residents. But can you advertise that, in addition to keeping your tenants connected, you’re also helping them stay protected? Relieve their concerns by choosing a Tier 1 internet provider with layered cybersecurity measures. This can be a way to enhance resident satisfaction and ultimately may improve occupancy rates and net operating income (NOI), even in today’s highly competitive markets. RESIDENTS’ NEW DIGITAL EXISTENCES A recent report, “DIGITAL 2022 – Global Overview,” found the average internet user spends
According to Cisco’s 2021 Consumer Privacy Survey, 46% of consumers aren’t confident in their abilities to protect their data privacy. More than three-fourths (76%) say it’s too hard for them to understand how their information is being used. Amid this confusion, consumers are increasingly ending relationships with companies over security concerns. Last year, Cisco found that 47% of consumers surveyed left their internet providers because of lax security.
six hours and 58 minutes online per day. And almost a third (31%) of U.S. adults today say they are online “almost constantly,” according to a Pew Research Center survey. In other words, the internet has become the place where people both work and play. They log into Zoom calls and they use Cloud-based business apps. But they also access social media, play games, and stream music and video for entertainment, leaving plenty of opportunities for data privacy exploits. This fact raises the security stakes for multifamily communities and increases their risk for identity theft. According to the Federal Trade Commission’s (FTC’s) Consumer Sentinel Network report, the number of cases of identity theft more than doubled between 2019 and 2021, with 5.7 million cases and $5.9 billion in losses reported in 2021 alone.
THE NUMBER OF CASES OF IDENTITY THEFT MORE THAN DOUBLED BETWEEN 2019 AND 2021.
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