RENT Magazine Q2 '23

GIVE YOUR RESIDENTS GOOD NEWS ABOUT CYBERSECURITY A network breach could affect elevators, water, or heating systems. It could open tenants up to identity theft or ransomware demands. It also puts you, the manager of the property, on the legal hot seat due to numerous emerging state and federal laws about protecting residents’ data. personally identifiable information, like names, social security numbers, employers, salaries, and more. Yet, every access point—each smart light, smart thermostat, even smart refrigerator— is a potential security vulnerability that can be exploited. As a multifamily property owner or builder, you know that your residents’ concerns about cybersecurity and data privacy are increasing as more of their lives go online. Offering them a low- bid, low-ability internet service provider without advanced cybersecurity measures likely won’t satisfy them anymore. By working with a Tier 1 internet provider, your multifamily property can enjoy robust, layered protections that can keep your residents safe and your reputation in good standing.

THEY ARE ALSO WILLING TO PAY 10% TO 30% HIGHER RENTS WHEN SMART HOME AMENITIES ARE OFFERED.

Learn more about Quantum Fiber internet for multifamily properties at Q.com/ConnectedCommunities or connect with an expert at connected.communities@lumen.com.

ALICE LAPLANTE Writer Quantum Fiber

Alice LaPlante is an award-winning writer who has been writing about technology and the business of technology for more than 20 years. Quantum Fiber is the smart broadband investment that delivers tomorrow-speed internet and fully digital solutions tailored to any property. For future-focused builders, developers, and property owners, Quantum Fiber is a launchpad for modernizing developments and giving both existing communities and future builds a competitive edge.

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