RENT Magazine Q2 '23

3. Bite the Bullet on Internet Listing Services

Often, internet listing services (ILS) such as will rank in one of the top slots when a renter searches for a new place to live. Even if you have a great Google Business Pro le AND are engaging in AdWords, you should bite the bullet on paying for your property to be listed on some of the top listing sites —, ForRent, Trulia, and Zillow. You don’t necessarily have to use them all, but I de nitely recommend doing a few.

Internet listing services will offer you a wider reach and higher exposure for your properties. The National Apartment Association found that 85% of renters use online listings to search for apartments. These services also offer tools and features that make it easy for you to manage your listings, such as 24/7 access to update listings and the ability to track leads. Knowing how a lead engages with you after viewing your listing on an ILS can be very helpful for your marketing efforts.

TRAFFIC FROM ALL POSSIBLE DIRECTIONS The overall goal is to drive quali ed traf c every possible way you can, but the avenues that are most likely to get you leads that will convert are Google Business Pro le, AdWords, and Internet Listing Services. These are the strategies that will get you the most bang for your buck. If you would like to drive more traffic to your website, contact Swifty, an apartment web design agency that handles marketing and web design for rental properties.

JON SIMPSON Founder and CEO Swifty (214) 477-9450

Jon is the Founder and CEO at Swifty. Through his leadership, Swifty has evolved to provide premium apartment web designs, interactive property maps, local SEO, promotional items, and other digital marketing solutions for the multifamily market. Throughout his more than two decades of experience, Jon has worked on numerous global and national brands.


Powered by