ADVERTORIAL
WHY APARTMENTS ARE BRINGING BACK TV AND STREAMING PACKAGES After years of cord-cutting dominance and streaming service proliferation, an unexpected trend is emerging in the multifamily sector: bulk video services are making a comeback. Property owners and managers who once viewed cable packages as outdated amenities are now rediscovering new bulk video solutions
that deliver value to their residents. The initial appeal of "cutting the cord" was simple: lower costs and greater choice. However, the streaming landscape has evolved into a fragmented ecosystem in which accessing content often requires multiple subscriptions. Today's renters frequently juggle Netflix, Hulu, Disney+, HBO Max, Amazon Prime, Paramount+, and numerous other services—often spending more than traditional cable packages while still missing out on live sports, news, and local programming. This subscription fatigue has created an opening for communities to add genuine value through bulk
video arrangements that provide comprehensive entertainment solutions at reduced cost to residents. Modern bulk video offerings bear little resemblance to the basic cable packages of the past. Today’s solutions, like DIRECTV STREAM BULK, integrate streaming capabilities, on-demand content, and traditional linear programming through platforms that residents can access across all their devices. Properties can now offer premium channel lineups, sports packages, and streaming integration that would cost individual renters hundreds of dollars monthly at discounts up to seventy percent.
SUBSCRIPTION FATIGUE HAS CREATED AN OPENING FOR COMMUNITIES TO ADD GENUINE VALUE.
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