BULK VIDEO PRODUCTS ELIMINATE THE HASSLE OF SERVICE SETUPS AND ANNUAL CONTRACTS.
These bulk video products eliminate the hassle of service setups and annual contracts, while still providing residents access to all their content in a seamless experience. Critics argue that bulk video forces residents to pay for services they may not want or use. However, successful implementations focus on value creation where almost all residents see savings in video costs while improving content access and user experience. The key is to position bulk video as a premium amenity provided by the community to the benefit of all the residents. As the streaming wars intensify and content becomes increasingly fragmented across platforms, the value proposition of comprehensive bulk
video solutions will only strengthen. Properties that embrace this trend now position themselves ahead of the curve, offering residents a solution to streaming fatigue while creating meaningful competitive advantages The bulk video comeback isn't about returning to the past, it's about applying lessons learned from the streaming revolution to create better, more integrated living experiences. For multifamily properties willing to provide comprehensive entertainment solutions, the opportunity to differentiate and add genuine resident value has never been clearer. The question isn't whether bulk video will continue its comeback in multifamily housing, but rather which properties will be smart enough to embrace it first.
Ready to make your property the #1 choice for residents? Complete our form to contact a DIRECTV sales representative today. https://directv-mdu.com/
MARK CUNNINGHAM Senior Director DIRECTV Multifamily Sales mark.cunningham1@mydirectv.com
Mark Cunningham leads national sales and distribution strategies for delivering DIRECTV services to multifamily properties across the United States. With a focus on innovation and growth, Mark led the launch of DIRECTV’s new bulk streaming service — a transformative offering that provides premium video content to residents while creating new revenue opportunities for property owners and operators. A forward-thinking leader in the media and telecommunications space, Mark is passionate about driving value at the intersection of technology and entertainment in multifamily properties. His work is redefining how video services are delivered and experienced in multifamily living environments.
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