RENT Magazine Q1'26

IMPERSONATION DOESN’T JUST HAPPEN IN EMAILS. SCAMMERS STEAL REAL LISTINGS, TOO.

2. Watch out for impersonation scams

Scammers frequently pose as renters, support agents, or platform representatives. Their goal is to trick you into sharing login credentials or clicking dangerous links that lead to fraudulent websites. They may even contact you claiming to be from a well-known rental service. Impersonation doesn’t just happen in emails. Scammers steal real listings, too. In a Scripps News report, a landlord’s legitimate ads were repeatedly copied and reposted with altered contact information. Unsuspecting renters who responded to the ads sent money to scammers instead of the real owner. These impersonation tactics often precede payments or access to accounts being compromised, so always double-check suspicious communication.

What to watch for:

How to help protect yourself:

• Emails or messages claiming to be from a rental platform but sent from unofficial addresses • Requests for passwords, verification codes, or payments • Links that redirect you outside your rental management system

• Access your account by logging in directly, not through email or text links • Don’t open unexpected attachments or respond to urgent requests for information • Report suspicious messages through official help or support channels

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