Rental owners draw ideal quality leads to tour their properties with streamlined showing tech. UNDERSTANDING THE MODERN RENTER: HOW TECH ATTRACTS THE BEST TENANTS AND RELOCATORS Every business relies on identifying and catering to their ideal target to succeed—and the rental industry is no exception. Landlords want tenants who are fiscally and socially responsible, punctual, respectful, calm, and orderly . While quite easy to describe, perfect tenants are hard to come by. Today’s tenants are tech-savvy, talented at scouring the internet for the best deal. They know their worth as an ideal candidate, and they’re looking for competent property management to compliment what they bring to the table. To attract high-quality tenants, match their energy by being skilled and courteous, and above all, offer convenience every step of the way into a lease. CHANGES TO WORK AND HOME LIFE MEAN CHANGES IN THE RENTAL GAME Over the past few years, there have been major changes in rental industry trends.
• More than 1 in 4 (26%) Americans moved out of state in the last five years.
• Long-distance interstate moves increased in 2022 compared to 2021, with around 4.9 million Americans making such moves.
• Around 16.1% of moves in the U.S. are due to work-related reasons (U.S. Census Bureau, 2023).
• The top reason cited for moving was for work, according to this survey.
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