2-HOUR COCKTAIL PARTIES
PRIORITIZE RELATIONSHIPS
Traditional networking often feels transactional and insincere. As my business coach, James Malinchak says, “Networking is pest working! You need to do relationship work.”
Here’s an unexpected strategy that works. 2-Hour Cocktail Parties! Seriously, we found this awesome book called The 2-Hour Cocktail Party by Nick Gray at a real estate networking event and have turned all our multifamily syndication clients onto it. The author has created a formula for introverts to turn themselves into epic party hosts. Our syndication clients who have done it have walked away with one or two investors from a single two-hour party – and everyone wants to come back and bring friends. What’s easier than partying your way to success?
Shift your focus to building genuine relationships with these tips:
#1. Personalize Your Interactions Learn about the person’s interests and remember personal details. Show genuine interest and follow up thoughtfully. #2. Offer Value First Share insights, resources, or introductions. Volunteer your time and expertise to help them. #3. Maintain Regular Contact Schedule check-ins, share updates, and celebrate milestones. Be supportive through challenges. By prioritizing relationships over transactions, you’ll build a stronger, more meaningful network.
A FORMULA FOR INTROVERTS TO TURN THEMSELVES INTO EPIC PARTY HOSTS.
LEARN ABOUT THE PERSON’S INTERESTS AND REMEMBER PERSONAL DETAILS.
Kim Lisa Taylor Attorney Syndication Attorneys, PLLC Connect with Kim
Rhianna Campbell Best-Selling Author The Best Kept Secret of How Property Management Can Boost Real Estate Team Profits Connect with Rhianna
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