ALGORITHMIC DELIVERY FUNCTIONS Lastly, these types of tools, similar to Mirror Audience Tools, target certain users with certain advertisements. For example, it can show ads for a senior living facility to a senior citizen. It could also show someone who is African American ads for housing only in areas with a high African American population.
AUDIT ALL FUNCTIONS TO MAINTAIN DIVERSITY AND AVOID SPECIFIC TARGETING.
Practices like these can target protected categories while isolating others.
RISK
RESIDENT APPLICATION SCREENING TOOLS A very common tool used in all different types of property management received an upgrade through the use of AI to increase its efficiency. Different screening tools could evaluate various records of an applicant, provide reports, and/or make automatic decisions for a property manager. In this case, you can be proactive by finding out how your ads appear. Are they targeting only certain protected classes? Or are they intentionally avoiding other protected classes due to characteristics that do not match the algorithm? Make sure to remove any active advertisements that include images or statements that are limited to only certain demographics, as mentioned above. When revisiting the use of such tools, it is highly recommended to audit all functions to maintain diversity and avoid specific targeting. Also, monitor all currently live advertisements and have processes ready to make last-minute adjustments if discriminatory language or imagery slips through an audit.
Programs with automatic acceptance and rejection can evaluate an applicant’s history using discriminatory factors and do not take other relevant factors into consideration.
RISK
While credit, criminal, and eviction history are important factors when screening possible residents, if not handled properly, each type of screening may result in a discriminatory rejection.
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