PHRASES THAT SUGGEST EXCLUSIVITY, GUARANTEE SAFETY, OR IMPLY BLANKET POLICIES Examples to Avoid:
“Unlike other areas, ours is a safe neighborhood.”
“This is an exclusive neighborhood.”
“We don’t allow animals.”
These types of phrases can raise multiple fair housing concerns. For instance, describing a neighborhood as “exclusive” may be interpreted as implying that only certain racial, economic, or social groups are welcome, suggesting a preference that could violate fair housing protections. Similarly, claiming that an area is “safe” or “safer than others” may not only imply negative comparisons about nearby communities, but can also create unrealistic expectations or potential liability, as no property can guarantee absolute safety. In addition, blanket statements like “We don’t allow animals” may mislead individuals who require assistance animals, which are not considered pets under fair housing law and must be reasonably accommodated. To stay compliant, it’s best to use factual, welcoming language that focuses on what the community offers—such as describing specific security features, clearly explaining pet policies, or emphasizing inclusive amenities—without implying exclusivity or making assumptions about who belongs. This helps build trust while maintaining full alignment with fair housing standards.
Try this:
“Our community offers a range of amenities in a secure environment with well-lit areas and patrols,” or “While we are a no-pets property, we gladly accommodate assistance animals in compliance with fair housing laws.”
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