RENT Magazine Q2 '21

rent payments, landlords must effectively market their rental properties. The leading method of rental advertising is online listing sites. Creating listings, writing descriptions, and taking photos takes time. And in order to reach a wide pool of renters, landlords typically post their listings on multiple listing sites. They then monitor these sites for engagement and performance. With each additional site you post your listings

to, the time you spend advertising properties increases.

The leading property management software platforms offer listing syndication. Rental listing syndication allows landlords to post their listings on many of the top listing sites at once. With syndication software, you don’t have to waste time picking which sites to target, tailoring your listings for each platform, and switching between sites to monitor your posts. In short, listing syndication dramatically reduces the time required to advertise your rentals and find tenants. Screening Tenants Speaking of tenants, it’s absolutely critical that you find good ones. A bad tenant will cost you in time just as much as they earn you in money (and the worst tenants cost you money too). Tenant screening is the most important way to find high-quality renters. Thorough screening procedures include credit, criminal, and eviction history checks. It is difficult and time-consuming to find this information on your own, and harder still to find information that is reliable. Be sure to use a tenant screening provider or property management software with instantaneous tenant screening services that provide all of the information you need in a matter of seconds. Signing Leases Before tenants can move in and begin paying rent, they must first review and sign their lease. In order for a lease to be signed offline, landlords must coordinate their busy schedules so that they can meet with tenants,


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