For forward-thinking property owners, the message is clear: the next evolution of Multifamily video entertainment is already underway. Those who recognize the shift early have an opportunity to stand apart by moving beyond traditional ‘’bulk TV’’ and delivering the simpler, more connected entertainment experience residents increasingly expect. The communities that make entertainment feel simpler, smarter, and more connected are poised to win in this new entertainment ecosystem. With DIRECTV Bulk Streaming service, it’s simple: no dish, no trucks, no complex installation. DIRECTV runs over the property’s internet connection for an effortless set up and viewing experience. All base packages come with a streaming device, a voice remote and Cloud DVR. Residents get DIRECTV’s award-winning dashboard that brings local channels, sports, on demand and all popular streaming apps together in one place.
A property that offers a seamless connectivity and entertainment experience can give prospective residents another reason to choose it over a competing community. It can create a stronger amenity package, reduce resident friction, and potentially contribute to property economics, depending on the individual property's structure and results. It can also create value across the broader ecosystem. The DIRECTV model is designed to deliver benefits for residents, property owners, and broadband providers from premium content and lower monthly costs to stronger amenities, Net Operating Income benefits, new revenue opportunities, and customer retention.
And this momentum is already taking hold.
The momentum continues to build: more than 225,000 bulk units have already signed with DIRECTV Multifamily, and research shows a new property joins every 16 hours.
Features, content availability, streaming apps, and local channels vary by market and package. Separate subscriptions may be required for certain streaming services. Internet service required. Availability subject to property eligibility and service agreements.
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