DIRECTV IS BRINGING “DOUBLE- BULK” BACK
A COMPETITIVE ADVANTAGE FOR MULTIFAMILY For property owners and managers, this is about more than adding another amenity. Bulk internet + bulk video entertainment can become a differentiator. Sports discovery, personalized profiles, and features such as “continue watching” are designed to reduce the friction that has become part of today's streaming experience. With DIRECTV’s content-forward experience, residents can search and discover what they want to watch, all in one place, without having to navigate through individual apps or subscriptions.
DIRECTV believes entertainment can work the same way. The multifamily industry has already seen how bulk internet can create value across the ecosystem. Residents get the connectivity they expect, property owners can benefit from the economics of the model, and broadband providers can increase penetration and strengthen their position within the property. That’s why DIRECTV Multifamily is bringing double- bulk back by pairing bulk video entertainment with bulk internet services provided at the property. The goal is straightforward — bring together live TV, local channels, and streaming apps in one personalized entertainment experience †, rather than forcing residents to navigate an increasingly fragmented landscape. † Available content, streaming apps, and local channels vary. Separate streaming subscriptions may be required.
THE NEXT EVOLUTION OF MULTIFAMILY VIDEO ENTERTAINMENT IS ALREADY UNDERWAY.
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