Today, we’d like to share a story about WPD Management, a property management company that partnered with All Chicago during the pandemic to give back to their community through housing. Their unconventional strategy has improved their vacancy rates and profits while helping hundreds of people facing housing instability. From the very beginning of capitalism, business owners, including landlords, have been urged to protect their bottom line at all costs. But what if there were a way to make more profit and promote the public good? What if helping others were actually a part of your strategic plan? F I LL I NG RENTAL VACANC I ES WITH PURPOSE
How did they manage to do both?
Alexandra Alvarado, AAOA’s Director of Marketing and Education, interviewed Devon Rose, WPD’s Leasing Director, to find out.
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