RENT Magazine Q2 '23

HOW TO SUCCEED AT DRIVING QUALIFIED TRAFFIC TO YOUR PROPERTY’S WEBSITE WITH A LEAN TEAM AND A TIGHT BUDGET

Driving quali ed traf c can feel like a tall order, especially with a marketing team of just one or maybe two members and a very strict budget allocated for the marketing of your asset. With no time or money to waste, you must focus your efforts on what works. First… What is considered quali ed traf c for property websites? A qualified renter is not just anyone who is a renter. They are people who are actively searching to rent an apartment in the area where your property is located. This is important because this group has the highest likelihood to schedule a tour, contact the leasing of ce, or ll out an application to become a resident.

A QUALIFIED RENTER IS NOT JUST ANYONE WHO IS A RENTER.

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