RENT Magazine Q2 '23

Here are three strategies that are speci c to driving more quali ed traf c:

1. Treat Your Google Business Pro le Like Social Media

AN UPDATED GOOGLE BUSINESS PROFILE CAN SIGNIFICANTLY HELP MORE POTENTIAL RENTERS FIND YOUR PROPERTY. An updated Google Business Pro le can signi cantly help you rank higher in search results and help more potential renters nd your property. The GBF will give potential renters immediate, accurate information about your property. The number one marketing strategy I recommend to every single one of my multifamily clients is a regularly updated Google Business Pro le. When it comes to ranking in search results, no matter how much SEO- driven content your website has, it’s near impossible to rank higher than listing sites like, Zillow, and so on. This is an important roadblock since 33% of searchers click on the rst search result and less than 10% of searchers even reach the fourth result. So, if your property website is below the sponsored results and listing sites, very few potential renters will see it. The way you get more quali ed traf c onto your website when renters search phrases like “apartments near me” and “apartments in [city/ neighborhood]” is through a good local SEO strategy. The most critical component of that is Google Business Pro le (GBF).

On a Google Business Profile, they can see: • Reviews • Contact information • Office hours

• Property photos • Common Q&A’s

All of this will help them take the next step in visiting your property’s website to learn more or how to contact you for more information. The best thing about Google Business Pro le is that it is free and easy to set up, making it a valuable tool for any property owner. Once you’ve got it set up or updated, treat it like social media.

Google Business Profile Tips:

• Regularly check it • Update information • Add new photos • Respond to any new reviews every week


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