RENT Magazine Q3 '22

While the equipment on either end of the network will undoubtedly evolve, fiber still has unused capacity and won’t become quickly outdated. This expected longevity allows owners to position their properties well for new connectivity developments (and demands) without the need to re-wire or re-invest in new infrastructure. This type of “future-readiness” means fiber can yield improved value for properties and owners. FAST IS GREAT, BUT HOW ABOUT INSTANT? Though internet speed is essential, residents also crave instant access. The on-demand, short-attention-span, do-it- all-online world we live in drives residents toward simplicity and control over their internet experience. Tailored to individual communities, Instant Internet is a premier technology that allows residents and homeowners to activate service themselves—within minutes of moving in. Homes or apartments are pre-wired with modems, so residents aren’t required to place an order and wait for a technician to install and activate their internet. Instant Internet is virtually instantaneous. According to Johnson, a developer or owner can leverage the technology as a differentiator for their property. With high-performance fiber internet and convenient, fully digital solutions, properties can enjoy the dual benefits of attracting new residents and standing out from their competition. UPGRADING EXISTING INFRASTRUCTURE Other enhancements for improving connectivity aren’t just limited to new construction. Johnson points to several ways fiber internet can help the owners of established properties level up their internet game. With more internet dependence than ever, the trick for property owners, managers, and internet providers is to build a tailored solution that allows for making upgrades with the least amount of disturbance in the community. Alternative approaches, such as fiber-based and technologies, can couple with a property’s existing copper cable infrastructure, breathing new, high- performance life into it. Plus, they eliminate the need to run new cabling or disrupt residents’ connectivity. This meshing of newer and pre-existing equipment can provide property residents with typical fiber internet speeds—up to 940 Mbps.



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