New leases slowing down? Feeling like your marketing efforts aren’t making any impact on your occupancy rate? There is a traditional way of marketing that many of today’s multifamily owners are still following that isn’t bringing them the same number of leads it used to. Times are changing and while many of the traditional tactics are still necessary, they need to be supported by the modern way of marketing. HOW TO USE YOUR WEBSITE TO GENERATE MORE TRAFFIC AND NEW LEASES
THIS MODERN WAY IS ROOTED IN HAVING A WEBSITE THAT INCREASES LEASES FOR YOU.
3 COMPONENTS OF A CONVERSION-DRIVEN MULTIFAMILY WEBSITE
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2
3
THE PATH
Paint a picture of what life is like at your property THE STORY
THE LEASE
How to attract qualified prospects
How your website converts prospects into residents
If you’re missing one of these components in your marketing plan, then you will continue to nd it dif cult to get more leases online. Let’s dive straight into the rst step.
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