STEP 1: THE PATH
The Path is all about driving more quali ed traf c to your property’s website. Without a substantial amount of quali ed traf c, your property’s website will not get many new leases on its own simply because there are just not enough people coming in. I de ne quality traf c as people who are actively looking for a new apartment in your property’s neighborhood and who subsequently land on your website due to that search. This is also known as high-intent traf c.
QUALITY TRAFFIC CAN COME FROM BOTH ONLINE AND OFFLINE PLACES.
Here’s a quick breakdown of the places we recommend you use to drive traf c:
Online Traf c Sources
Google AdWords or PPC Listing services (i.e. Apartments.com) Social media (Facebook, Instragram, and TikTok) Google SEO
Google Business Profile (#1 tactic to set up TODAY)
In order to create opportunities for your website to lease for you, you must drive quali ed traf c every way you can.
Of ine Traf c Sources
Print collateral (brochures, yers, etc.)
Banners
In-person outreach
But, how do you get of ine traf c onto your website when it doesn’t start online? Through the use of newer technology like QR codes, trackable website URLs, and call tracking.
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