STEP 3: THE LEASE
Now that you have quali ed traf c consistently coming to your property’s website and your website tells the story of life at your property, how do you get those intrigued prospects to convert? Here’s what your website needs to get a tour scheduled or a lease signed: • CTAs are buttons on your website that lead prospects through the next step, whether that’s to schedule a tour or sign a lease. ✓ Clear CTAs (Calls to Action) • Here are a few options for the text on your CTAs:
º Apply Now º Schedule a Tour º Take a Virtual Tour º Check Out Our Floorplans
✓ Contact Forms ✓ Triggered Pop-Ups ✓ High-Quality Floorplans (2D, 3D, and 3D virtual tours) ✓ Interactive Site Map
CONCLUSION
If your website gives a prospect all the information they need to say YES to your property without even needing to tour it in-person, you’ll have a much higher chance of increasing leases online. If you don’t have a website or need a website upgrade that will convert more leases for you, contact Swifty, an apartment web design agency that handles marketing and web design for rental properties.
JON SIMPSON Founder and CEO Swifty (214) 477-9450 jon@beswifty.com
Jon is the Founder and CEO at Swifty. Through his leadership, Swifty has evolved to provide premium apartment web designs, interactive property maps, local SEO, promotional items, and other digital marketing solutions for the multifamily market. Throughout his more than two decades of experience, Jon has worked on numerous global and national brands.
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