RENT Magazine Q2 '21

We beat our lease-up projections because of Tour24. I wouldn’t lease any community without it,”

said K. David Meit, Principal at Oculus.

units, or new amenities.


3. Smart Access is “Key” Securely and reliably giving access is paramount. 66% of prospects prefer to tour alone. Access and locks are central to setting up your community for self-guided tours. Being able to track prospects and maintain a secure environment are essential and the best way to do this is with smart technology. For many communities, the thought of switching to another type of lock or system can be daunting, but it doesn’t have to be done all at once. Properties can add equipment on a limited basis as needed. There are also more access providers than ever that now offer many options for all types of budgets and properties which can help property management ease into smart tech for their communities. 4. What About Security? A critical component is the upfront screening process before someone is given access. Properties can

Once your leasing team starts to see results, you can move-on to a full-blown media tour that includes an immersive touring experience with scheduling, audio, and visual elements. 2. Find a Trusted Partner You don’t have to go it alone. Find a trusted business partner who will stay with you through the evolution of managing the self-guided tour process. You want an organization and product that will become an extension of your leasing team and help you navigate the process and transition. It’s not a “set it and forget it” proposition. Due to many factors, tours may change based on seasonality, new model

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