Bottom line It’s fine to use sales techniques to encourage a prospect to lease an apartment or house. The methods used to influence a prospect should be related to the positive aspects of the specific housing unit, the amenities of the community, and its location. The efforts to influence a prospect’s choice of a home should never include consideration of either the prospect’s or the existing residents’ protected categories.
ONLY D I SCUSS THE KNOWN FACTS ABOUT SCHOOLS . DON ' T I NCLUDE
PERSONAL OP I N I ONS .
providers should only discuss the known facts about the schools, and not include their personal opinions about the quality of the schools. It may be useful to maintain a list of resources containing factual information about the local schools. When the topic of local schools is raised, you can refer the prospect to your list of websites instead of offering your personal opinions. Finally, instead of applying your personal criteria for what are good or bad schools, merely ask the prospect for their criteria. Then simply refer the prospect to the appropriate resource with the ultimate goal of encouraging prospects to make their own judgments.
Kathelene Williams President The Fair Housing Institute Click here to watch Fair Housing Educational Videos
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